{"id":3455,"date":"2018-04-17T20:04:41","date_gmt":"2018-04-17T20:04:41","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=3455"},"modified":"2020-04-09T09:31:29","modified_gmt":"2020-04-09T16:31:29","slug":"adidas-ultra-boost-cookies-and-cream-packaging","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-ultra-boost-cookies-and-cream-packaging\/","title":{"rendered":"Adidas Ultra Boost Cookies and Cream Packaging"},"content":{"rendered":"\n

adidas celebrated National Oreo Cookie Day on March 6th with the launch of their signature Ultra Boost sneaker in a new Cookies n\u2019 Cream color scheme. <\/p>\n\n\n

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This mouthwatering black, white, and grey color combo is an instant classic that needed a bold influencer packaging solution to match.<\/p>\n\n\n\n

adidas partnered with Roundhouse and Premier Press to complete their vision. The concept was to produce a large, milk carton style box with adidas branding and \u2018nutritional\u2019 facts printed on the side. Each side of the carton would open to reveal the sneakers and extra treats within.<\/p>\n\n\n\n

The first side contained:
1 adidas Ultra Boost Cookies n\u2019 Cream sneaker
1 branded, adidas glass milk cup
1 pair of matching socks<\/p>\n\n\n\n

The second side revealed:
The second adidas Ultra Boost Cookies n\u2019 Cream sneaker
1 sleeve of custom branded, Oreo cookies from Annie\u2019s Pies<\/p>\n\n\n\n

Our team took creative direction from Roundhouse to adapt and execute the project\u2019s construction. We worked with the agency to develop compartment sizing and presentation. Since the carton would only be one-size, we had to adapt the construction to accommodate the variety of shoe sizes that would sent to different influencers.<\/p>\n\n\n\n

The launch has gotten some amazing attention online: Sneaker News<\/a> calls the shoe \u2018delectable\u2019 and Jaques Slade\u2019s unboxing<\/a> of the carton has received almost 300K views.<\/p>\n","protected":false},"excerpt":{"rendered":"

adidas celebrated National Oreo Cookie Day on March 6th with the launch of their signature Ultra Boost sneaker in a new Cookies n\u2019 Cream color scheme. This mouthwatering black, white, and grey color combo is an instant classic that needed a bold influencer packaging solution to match. adidas partnered with Roundhouse and Premier Press to<\/p>\n","protected":false},"featured_media":3468,"template":"","project_type":[28,31],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Premier","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"adidas celebrated National Oreo Cookie Day on March 6th with the launch of their signature Ultra Boost sneaker in a new Cookies n\u2019 Cream color scheme. This mouthwatering black, white, and grey color combo is an instant classic that needed a bold influencer packaging solution to match. adidas partnered with Roundhouse and Premier Press to","_capabilities":"","_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Adidas-Cookies-and-Cream-Website-Feature-Image-2.jpg","_id_number":"","_description":"adidas partnered with Roundhouse and Premier Press to complete their vision of their signature Ultra Boost sneaker in a new Cookies n' Cream color scheme. We produced a large, milk carton-style influencer package to go with the theme of the shoes.","project_types":[{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/3455"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/3468"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=3455"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=3455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}