{"id":3649,"date":"2018-07-18T22:09:37","date_gmt":"2018-07-18T22:09:37","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=3649"},"modified":"2019-03-07T22:16:23","modified_gmt":"2019-03-07T22:16:23","slug":"smashbox-vlada-petal-metal-launch-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/smashbox-vlada-petal-metal-launch-kit\/","title":{"rendered":"Smashbox + Vlada Petal Metal Launch Kit"},"content":{"rendered":"\n

For the launch of its Petal Metal Collection with renowned makeup artist Vlada, Smashbox Cosmetics wanted to dazzle social media influencers with a package that shone with the same glossy, glamorous impact as the makeup inside.<\/p>\n\n\n

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Smashbox launched the Petal Metal collection with a visually stunning YouTube video, featuring Vlada transforming everything she touches into shimmery rose gold. To showcase the video, we embedded an LCD video player into the lid of the package sent to top-tier influencers. When they open the box, the video plays automatically.<\/p>\n\n\n\n

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