There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement
We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects. We also love direct mail. Theres not an easier and better way to get your brand in your prospects hands and stand out from your competition. A frequently asked question is: When is it better
Every year the US Postal Service offers discounted mailing promotins that allow you to save money on your direct mail campaigns. These promotions can save you some real money if your are flexible on your campaign timing or they happen to match your marketing calendar. Some 2014 promotion highlights:
Mobile first and more recently Multi-screen are hot topics for marketers these days. People – your customers and prospects – are not constrained to their computer when answering your emails, reading your blog, and researching competitive information. They bounce between their laptop or desktop computer and mobile phone throughout the day. 57% adults now own
We moved into a house last year with a broken outdoor faucet by the driveway. It’s not one of those ordinary hose bibs, it is a hot & cold mixer faucet like you might see on a utility sink. It seems that hot & cold faucets are unusual enough that they dont have it at
I recently changed jobs and my primary work email address and needed to move many of my various newsletter subscriptions that were still relevant to my new email account. Simple enough, right? Changing My Email Address I went through dozens of recent email and every one of them had an unsubscribe or change email Yourpreferences
It is likely that your competitors are using email marketing to build their relationship with existing customers and gain new customers. If you think you’re missing out because you’re not using email effectively as a tool to grow your business, and have no idea where to start, read on to learn some concepts to help