Direct mail is a powerful, precise, and cost-effective way to communicate directly to customers with a wide variety of marketing materials. It’s a flexible, highly measurable component of a diverse and potent multi-channel marketing approach. When prospecting a new audience, direct mail boasts a 4.4% response rate compared to email’s .12% response rate. Premier Press helps you use this method to target prospects, increase engagement with existing customers, and complement your marketing campaign.
Premier Press excels at simplifying the direct mail process. Our data experts can build value into your direct mail program by helping you to personalize messages, clean-up dirty data, and reduce your list size. Data management done right lowers your printing and mailing costs. If you’re using CRM or marketing automation, we can integrate your existing tools to deliver messages at optimal times.
These efforts will result in a leaner and more precise direct mail program that will yield positive results for your brand. Premier’s expertise in database, list management, and postal regulations ensures you’ll get results. Meeting deadlines and picking accurate mail drop times are our specialty. We have the experience, the technology, and the drive to complete your job successfully.
Personalized messages are a critical part of modern marketing communications. In fact, effectively executed personalization can deliver five to eight times the return on investment and can boost your sales by 10% or more.
Our data team excels at customizing software to create highly personalized campaigns. Some campaigns have literally thousands of variables throughout the digital printing run. Audiences pay more attention to mail that focuses on their interests. We will guide you through your data and help you implement a variable-data print program with customized headlines, copy, images, and graphics to make each piece relevant to its intended recipient.
Language is no barrier to direct mail success, either. We can economically print your piece in multiple languages in a single run.
Premier can help you cut through the chaos to choose exactly the right services to meet your needs. Let us assist you with these creative or technical processes to help your project visually shine: