Direct Mail Marketing
Direct mail is a powerful, precise, and cost-effective way to communicate directly to customers with a wide variety of marketing materials. It’s a flexible, highly measurable component of a diverse and potent multi-channel marketing approach. Implemented strategically, direct mail boasts a 4.4% response rate compared to email’s .12% response rate. Premier can help you use this method to target prospects, increase engagement with existing customers, and complement your marketing campaign.
We'll Manage Your Data and Take on Your Chaos
Premier Press excels at simplifying the direct mail process for you. Our data experts can build value into your direct mail program by helping you to personalize messages, clean-up dirty data, and reduce your list size. Data management done right will also lower your printing and mailing costs. If you’re using CRM or marketing automation, we can integrate your existing tools to deliver messages at optimal times.
These efforts will result in a leaner and more precise direct mail program that will yield positive results for your brand. Premier's expertise in database, list management, and postal regulations means you don't have to worry. Meeting deadlines and picking accurate mail drop times are our specialty. We have the experience, the technology, and the drive to complete your job successfully.
Personalized Messages Get Attention
Personalized messages are a critical part of modern marketing communications. In fact, effectively executed personalization can deliver five to eight times the return on investment and can boost your sales by 10% or more.
At Premier, our data team excels at customizing software to create highly personalized campaigns. Some campaigns have literally thousands of variables throughout the print run. Audiences pay more attention to mail that focuses on their interests. We will guide you through your data and help you implement a variable-data print program with customized headlines, copy, images, and graphics to make each piece relevant to its intended recipient.
Language is no barrier to direct mail success, either. At Premier, we can economically print your piece in multiple languages in a single run.
Mailing Services & Capabilities
Premier can help you cut through the chaos to choose exactly the right services to meet your needs. Let us assist you with these creative or technical processes to help your project visually shine:
- Data Management
- Mailing Lists - We use a combination of off-the-shelf and proprietary software solutions to help you reach your customers.
- Data Cleansing
- USPS Cost Optimization - Don’t print what can’t be delivered! Address correction increases deliverability and verifiability for bulk mail discounts.
- CASS certification/presort/NCOA update, postal sign-off for unique pieces.
- Matched Mailing
- OCR Camera Technology - Ensures 100% accurate match mailings for personalized inserts, variable data, customization, version and on-demand distributions
- Inline Post-It Notes
- Inline Tabbing
- Inline Labeling
- Postage Affixing
- Inkjet Addressing
- Variable Digital Imprinting