The year 2020 was a tough one for the entertainment industry, and iHeartMedia’s annual Jingle Ball was no exception. However, that didn’t stop them from creatively bringing their lineup of today’s hottest artists into viewer’s homes. For this year’s event, iHeartMedia teamed up with one of their partners, Unilever’s The Ice Cream Shop, to send lucky sweepstakes winners the Jingle Ball Party Pack to enjoy while live-streaming the concert.
Premier Press teamed up with Westover Media marketing to bring this virtual event kit to life for fans of IHeartMedia’s Jingle Ball. Contest winners received this package in the mail just in time for the concert’s livestream on December 10th, 2020. Included in the kit, lucky recipients were able to enjoy their concert cozied up under their soft blanket, choose their favorite ice cream delivered via their UberEats gift card, along with an ice cream scoop, fun sprinkles and toppings, and a branded Koozie, all nestled together in a bed of paper crinkle fill – a perfect material that makes this event kit 100% sustainable.
With so many people at home and events being held virtually, the popularity and success of custom event kits and packages has become the go-to solution for reaching target consumers where they reside. With the increase in kits being sent out around the world more than ever before, we strive to make sure that our packages are as sustainable and recyclable as they possibly can be. This is one of those kits!
Thanks again to iHeartMedia and Westover Media for letting us take part in this fun and yummy project.