Seattle Sounders Sales Kits to Engage Prospective Jersey Sponsors

Few experiences beat the thrill of watching a sporting event live from the stadium. Passionate fans cheer their team on for what they hope will be a resounding victory, creating a distinct feeling of community amongst strangers. 

For many companies and small businesses, it is an honor to join this loyal fandom by sponsoring their local team—earning them brand awareness during every match.

Premier Press helped the Seattle Sounders capture the interest of prospective jersey sponsors by replicating the electrifying stadium experience in this interactive and impactful sales promotion kit.

An Immersive Branded “Shock and Awe” Sponsor Sales Kit 

Sports teams rely on a mix of sponsorship events, direct mail campaigns, and targeted email marketing to sell jersey sponsorships. Importantly, they have to make an immediate impression and prove why their team is worth the investment.

One of the best ways to break through and engage prospective sponsors is to deliver truly remarkable promotion kits that immerse them in the fan experience.

To help the Seattle Sounders stand out, we designed VIP kits that brought their stadium to life and immediately grabbed the attention of prospective sponsors.

Our team oversaw every step of this project spanning design, concepting, engineering, production, fulfillment, and distribution. We presented three different options for the box and made just a few tweaks to bring their vision to life and ensure the Sounders would land their dream sponsors. 

The kit mailed to select large corporate partners in the Seattle area matched the Sounders’ crest perfectly. The bold colors are accomplished through a large format direct print with four colors. Recipients can proudly display the crest at their business.

Upon opening the crest lid, a magnet triggers an inlaid video screen to begin playing — a roaring crowd brings the recipient right into the stadium as they learn more about the team.

A printed acrylic piece matches the soccer stadium green, completing the stadium image, but remains transparent to reveal a personalized letter. A sample jersey is set behind the letter, giving the sponsor another way to show off their Sounders pride.

High-quality printing brings the stadium to life in crystal clear detail. Rows are filled with cheering fans, commemorating the team’s winning goal during a past match.

The structure is made of cut foam that makes it light for travel. A rigorous drop test process ensured the packaging would keep the crest and its distinct edges safe in transit, as well as the video screen and acrylic topper.

Innovative Promotions for Sports Teams

This jersey sponsor kit is just one example of our work with sports teams and venues looking to take their fan experience to the next level. For more details on what we can accomplish, check out our work refreshing Oregon State University’s Reser Stadium with new stadium graphics and designing a season ticket kit for the Indianapolis Colts.

If you’d like to work with us for your next promotional kit, branded environment, or custom apparel, reach out today.

Project ID: 210236

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