Colts fans were already super-psyched for the upcoming NFL season, but when they received their season tickets in the mail this summer, they went nuts. Premier helped the team step up their game with a dramatic presentation kit including Colts swag.
This year, the Colts’ goal was to “entertain, unite, and inspire Colts fans everywhere…and elevate the game day experience.” So why not start before the season even begins?
Fans who bought advance tickets received them in a dramatic angular flapped, foil wrapped box. On the insides of the flaps were photos of 2018 NFL Comeback Player of the Year Andrew Luck, and 2018 NFL Defensive Rookie of the Year Darius Leonard. The box contained a letter from the team, a Colts keychain, and a Colts horseshoe that lifted out from a tray to reveal the tickets.
It was a big win for the fans, and their response was everything the Colts could have hoped for. Social media exploded with photos and videos of fans unboxing their tickets.
Thanks to the @Colts for being such great team players. They provided us with the inspiration; we took the ball and ran with it.