The way any idea is presented can make all the difference between success and failure. We are excited to have helped Nike’s Converse brand create this very unique package that generated tons of excitement when sent out to influencers. View the video to see what happens when you wrap four shoe coupons into a memorable package.
Putting four coupons in an envelope may have helped nurture customer loyalty but it would not have generated the excitement that leads to this type of evangelism.
If you have a product launch or other initiative coming up, contact us to talk to our creative team to see what we can do to make your product stand out.
We’re honored and excited to be selected as the Oregon Manufacturer of the Year in the 100-500 employee category by the Portland Business Journal. The continuous improvement program we initiated two years ago, with the help of the Oregon Manufacturing Extension Program, has transformed our culture. All of our employees feel enabled, and expected, to find ways to continuously improve our processes.
The move into our new home on Swan Island hasn’t hurt either. With all of our equipment, warehousing, and employees under the same roof we’ve enjoyed a tremendous increase in internal communications, and we’ve reconstructed our workflows to allow more efficient production. Stop by if you haven’t seen our world class manufacturing facility yet.
Joseph Gallivan from the Portland Tribune recently paid us a visit in our Pearl District headquarters. While he came to talk about our upcoming move to Swan Island, what he ended up enthralled with was the the wide range of services we do for our clients. He touched on everything from wide format retail graphics, custom boxes for high end promotions, custom books, to our impressive equipment like large format printers, Zund router, and six color offset presses.
Wieden and Kennedy opened up their doors to the Pearl for August’s First Thursday to display Portland Design Museum’s exhibit of Green Patriot Posters. Graphic and striking visual reminders of the precarious position global warming presents, the Green Patriot Posters were commissioned to bring environmental awareness, educate and invoke response from the public. The creative work from 50 designers is displayed in the W&K gallery. Each poster is a thought provoking and creatively designed message shedding light on a dirty situation.
The Green Patriot Posters were printed sustainably at Premier Press using VOC-free UV ink, 100% wind powered and carbon free footprint. The art is directly printed onto Eco board, a substrate which is 98-100% post-consumer recycled material. No plastic laminate was used. It is 100% recyclable. Equipment and process along with materials is critical in the #sustainableprint equation. Premier Press is certified green by SGP, Sustainable Green Printing Partnership. This certification requires ongoing third party audits and continuous improvement in sustainability through manufacturing best practices, social responsibility and public education to reduce environmental impact.
The evening was entertaining as well as enlightening. Drinks were served alongside amazing appetizers provided by Devils Food Catering. It was an evening of meeting and talking to people who care about the environment, enjoy great graphic design and were affected by the ecological messages communicated through art, and were in good Portland form, fun to hang with. The exhibit is running now until September 26th. Stop by. Check it out. Share what you see. Make the difference.
The Green Patriot Poster exhibition opens August 8, 2014 at Wieden & Kennedy. The exhibition displays beautifully designed posters created to raise awareness and support the battle against global climate change.
In support of this green initiative, Premier Press reproduced the artwork using sustainable UV voc free print direct-to- board, a recycled/recyclable material.
The posters’ environmental messages were inspired by the iconic style of WWII propaganda posters created by Franklin D. Roosevelt’s Works Progress Administration. The government agency alleviated unemployment by hiring 8.5 million craftsmen for public works projects with the motto, “Give a man a dole, and you save his body and destroy his spirit. Give him a job and you save both body and spirit.”
In the same spirit, the Green Patriot Poster project communicates the call to make behavioral changes to help save our environment through graphics. The Design Museum Portland stages public exhibitions, events and programs to show the “who, why and how” behind great design and innovative thinking that is part of our everyday lives. Spotlight on how great design incorporated into our environment enhances our everyday lives socially, economically and environmentally.
Come by Wieden & Kennedy, 224 NW 13th Avenue, Portland, Oregon to see this incredible displayand be inspired!
Richard Saul Wurman, cognizant of a convergence of creativity in three unique fields, technology, entertainment and design, held a conference in Monterey, California in 1984 for intellectuals with an open-minded and creative outlook sharing ideas worth spreading. Six years later Wurman and partner Harry Marks held another event, invitation only. In 2001 Wurman handed the concept over to Chris Anderson who created TED, a nonprofit challenging creative, intellectual and interesting people worldwide to share their ideas, passion and inspiration. Ted Talks were born. In 2006 the first Ted Talks were posted online. In the fall of 2012, TED Talks celebrated its one billionth video view.
I think Helen Walters’ post, What will blow our minds in the next 30 years, says it all. (March 24, 2014 TED blog). TED events spread like wildfire globally. Over 1600 talks from visionaries worldwide challenge participants to think outside the lines. What does TED bring? Ingenious thinking, creative brainstorming and inspired visions. TED takes us down a path of inventive conceptualization. The top TED Talk locution really tells the TED story, (tedx.com), such as Sir Ken Robinson says schools kill creativity, Simon Sinek great leaders inspire action, Pranav Mistry the thrilling potential of SixthSense, Steve Jobs how to live before you die, Keith Barry brain magic, Susan Cain the power of introverts and Arthur Benjamin mathemagic.
PDX TEDx is at the Keller Auditorium, April 12, 2014. Grab your tickets while they last at tedxportland.com. The theme Perfectis symbolized by a photo series of iconic artifacts. Catch a glimpse of whats to come on our building graphic in the Pearl, 510 NW Glisan. Portland’s event is considered one of the top programs worldwide bringing ideas worth spreading to a city known for spreading them.
There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement campaigns and measure their performance, allowing marketers to do two very important things:
Justify marketing budgets.
Measurement allows an accurate ROI to be determined.
Measuring the performance of each channel, as well as the effect that detailed design and copy changes have on response rate allow marketers to consistently improve campaign performance.
For those of us in the Graphic Arts Industry, SGP Sustainable Green Printing Partnership has taken all the guessing out of green. Established in 2008, this organization has taken a magnifying glass and reviewed all aspects of the printing industry. “You have been tried, reviewed, and in many cases found wanting.” If your supplier is not SGP Certified by the Sustainable Green Printing Partnership, the business most likely is not operating sustainably yet, even if Green is in their name!