Digimarc Digital Codes as Signal Rich Art

Digimarc Signal Rich Environmental Graphics Art

 

Digimarc works with retailers and consumer packaged goods companies—including New Seasons Market—to transform product packaging and print pieces into connected media that can be scanned by phones and retail barcode scanners.

Yet Digimarc wanted to share a new vision and inspire the design community with future possibilities. The design concept is Signal Rich™ art and they turned to Premier Press to help make a splash at the biggest design gathering on the planet, Adobe MAX in Los Angeles, and hold the first-ever exhibition of Signal Rich art.

With Signal Rich art (not yet commercially available), the code is inherent in the design. The artwork contains a number of codes repeated throughout the artwork. In essence, the code is the art.

Digimarc Signal Rich Art Code

Digimarc needed the art to cover eight large booth panels. Premier used its HP Latex 3000 large-format printer to print eight separate versions of the artwork. The 10 ft. x 8 ft. artwork was printed and shipped to Los Angeles where professional installers applied it to the panels at Adobe MAX.

Digimarc’s event marketing team was busy preparing for the show, and appreciated how Premier Press was able to complete the project in just a week and a half from start-to-finish (including proofing time).

Digimarc Barcode

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Along with pioneering Signal Rich art, Digimarc offers Digimarc Barcode, an imperceptible barcode for commercial print and product packaging. Consumers can scan a poster or a box of cereal to get coupons, prizes or additional product information. Unlike a QR code or UPC barcode, Digimarc Barcode is a part of the art file. Companies like Campbell’s, Barilla and Golf Magazine use Digimarc technology to link consumers from print to digital experiences.

We see Digimarc Barcode offering cutting-edge technology at a great value. For example, we can add the code to virtually any marketing asset, and integrate with our online portal to easily initiate a reorder by scanning the asset using a phone or other mobile device. Retail customers could reorder in-store graphics; field sales reps could reorder sales collateral. Talk to your Premier sales rep for more ideas.

To find out more about Digimarc’s technology, and get your first Digimarc Barcode for free, contact Digimarc’s Paul Vorvick at Paul.Vorvick@digimarc.com.

Premier Press Grows Services and Capacity with JTW Acquisition

Expanded capacity and capabilities allow customers to rely on us for more services, without needing to manage as many outside vendors. We’ll be able to produce more work, faster, and handle more kinds of projects in-house.

We’re excited to announce that Premier Press and JTW Partners, previously known as Ivey Performance Marketing, are combining forces in an acquisition that capitalizes on the strengths of both companies.

During our 44-plus years in business, our industry has seen transformative changes — and so has Premier Press — as we’ve evolved from a traditional commercial printer into a powerhouse creative production company. We’ve always fostered a culture of continuous improvement, allowing us to adapt and thrive in the face of change and looking for ways to improve the services we provide. Folding in JTW’s expert team and capabilities into our services is the latest step to providing the best creative production anywhere.

Growing Stronger, Together

Like Premier, JTW’s roots go back more than four decades and has a solid reputation for providing exceptional, customer-focused marketing services. There are many synergies in our customer base and services, so together, we see a great opportunity to grow while providing clients of both companies with a broader range of services. All under one roof.

Expanding our Capacity and Capabilities

In addition to new equipment that expands production capacity, JTW brings new design and production capabilities to Premier Press, including:

  • State-of-the-art photography studio
  • Commercial photographers, stylists and production artists with prototyping and post-production retouching expertise
  • Expanded wide format capabilities, including dye sublimation printing for premium printing on fabrics
  • Expanded creative, concepting and project management teams

Our new expertise, expanded capacity, and increased capabilities mean allows Premier Press customers to rely on us for more services, without having to manage as many outside vendors. We’ll be able to produce more work, faster, and handle more kinds of projects in-house.

We will also be bringing many of JTW’s employees on board, including client services representatives and other key resources. The acquisition went into effect as of November 1. We expect to have all employees and operations under one roof at our Portland facility before the end of 2018.

Looking for an innovative approach to your creative production challenges? Get in touch!

Unique Converse Promotion Drives Influencer Marketing Video

The way any idea is presented can make all the difference between success and failure. We are excited to have helped Nike’s Converse brand create this very unique package that generated tons of excitement when sent out to influencers. View the video to see what happens when you wrap four shoe coupons into a memorable package.

Putting four coupons in an envelope may have helped nurture customer loyalty but it would not have generated the excitement that leads to this type of evangelism.

If you have a product launch or other initiative coming up, contact us to talk to our creative team to see what we can do to make your product stand out.

Sustaining Print Excellence

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It’s not the Rolling Stone, but we’re excited to be the cover store for the November edition of Printing Impressions magazine, the most widely read resource for the printing industry.

They covered almost every aspect of Premier Press, including:

  • Our customer focused approach that includes brainstorming during the creative process, R&D, and cradle-through-delivery service
  • Leadership in sustainable printing and manufacturing
  • Our new 350,000-square-foot manufacturing facility
  • The wide variety of offset, digital, and wide format printing and finishing processes that allow us to quickly turn around complex customer projects.
  • G7 Master Printer processes that allow consistent color and quality across the range of our printing technologies.
  • Being a family owned business

Read the entire article (PDF).

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Premier Press Named Oregon Manufacturer of the Year

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We’re honored and excited to be selected as the Oregon Manufacturer of the Year in the 100-500 employee category by the Portland Business Journal. The continuous improvement program we initiated two years ago, with the help of the Oregon Manufacturing Extension Program, has transformed our culture. All of our employees feel enabled, and expected, to find ways to continuously improve our processes.

The move into our new home on Swan Island hasn’t hurt either. With all of our equipment, warehousing, and employees under the same roof we’ve enjoyed a tremendous increase in internal communications, and we’ve reconstructed our workflows to allow more efficient production. Stop by if you haven’t seen our world class manufacturing facility yet.

Read more about us and all the reward winners in the Portland Business Journal article, or jump straight to this photo and caption about Premier Press.

 

Oregon manufacturers of the year

 

 

High-Tech Printing Still In Demand

 

Joseph Gallivan from the Portland Tribune recently paid us a visit in our Pearl District headquarters. While he came to talk about our upcoming move to Swan Island, what he ended up enthralled with was the the wide range of services we do for our clients. He touched on everything from wide format retail graphics, custom boxes for high end promotions, custom books, to our impressive equipment like large format printers, Zund router, and six color offset presses.

Read the entire article here

Appetizers, Drinks, and Awareness

Green Patriot Posters Exhibit

Wieden and Kennedy opened up their doors to the Pearl for August’s First Thursday to display Portland Design Museum’s exhibit of Green Patriot Posters.  Graphic and striking visual reminders of the precarious position global warming presents, the Green Patriot Posters were commissioned to bring environmental awareness, educate and invoke response from the public. The creative work from 50 designers is displayed in the W&K gallery. Each poster is a thought provoking and creatively designed message shedding light on a dirty situation.

The Green Patriot Posters were printed sustainably at Premier Press using VOC-free UV ink, 100% wind powered and carbon free footprint. The art is directly printed onto Eco board, a substrate which is 98-100% post-consumer recycled material. No plastic laminate was used. It is 100% recyclable. Equipment and process along with materials is critical in the #sustainableprint equation. Premier Press is certified green by SGP, Sustainable Green Printing Partnership. This certification requires ongoing third party audits and continuous improvement in sustainability through manufacturing best practices, social responsibility and public education to reduce environmental impact.

The evening was entertaining as well as enlightening. Drinks were served alongside amazing appetizers provided by Devil’s Food Catering. It was an evening of meeting and talking to people who care about the environment, enjoy great graphic design and were affected by the ecological messages communicated through art, and were in good Portland form, fun to hang with.  The exhibit is running now until September 26th.  Stop by. Check it out.  Share what you see. Make the difference.

https://designmuseumfoundation.org/portland/blog/2015/12/15/winter-celebration-2016/

#sustainableprint

Great Design to Combat Climate Change

The Green Patriot Poster Wieden + Kennedy

The Green Patriot Poster exhibition opens August 8, 2014 at Wieden & Kennedy. The exhibition displays beautifully designed posters created to raise awareness and support the battle against global climate change.

In support of this green initiative, Premier Press reproduced the artwork using sustainable UV voc free print direct-to- board, a recycled/recyclable material.

#sustainableprint

The posters’ environmental messages were inspired by the iconic style of WWII propaganda posters created by Franklin D. Roosevelt’s Works Progress Administration.  The government agency alleviated unemployment by hiring 8.5 million craftsmen for public works projects with the motto, “Give a man a dole, and you save his body and destroy his spirit. Give him a job and you save both body and spirit.”

In the same spirit, the Green Patriot Poster project communicates the call to make behavioral changes to help save our environment through graphics. The Design Museum Portland stages public exhibitions, events and programs to show the “who, why and how” behind great design and innovative thinking that is part of our everyday lives. Spotlight on how great design incorporated into our environment enhances our everyday lives socially, economically and environmentally.

Come by Wieden & Kennedy, 224 NW 13th Avenue, Portland, Oregon to see this incredible display—and be inspired!

https://designmuseumfoundation.org/portland/blog/2015/12/15/winter-celebration-2016/

TEDx / TED Talks. Perfect! What is it all about?

Richard Saul Wurman, cognizant of a convergence of creativity in three unique fields, technology, entertainment and design, held a conference in Monterey, California in 1984 for intellectuals with an open-minded and creative outlook sharing ideas worth spreading. Six years later Wurman and partner Harry Marks held another event, invitation only. In 2001 Wurman handed the concept over to Chris Anderson who created TED, a nonprofit challenging creative, intellectual and interesting people worldwide to share their ideas, passion and inspiration. Ted Talks were born. In 2006 the first Ted Talks were posted online. In the fall of 2012, TED Talks celebrated its one billionth video view.

I think Helen Walters’ post, What will blow our minds in the next 30 years, says it all. (March 24, 2014 TED blog). TED events spread like wildfire globally. Over 1600 talks from visionaries worldwide challenge participants to think outside the lines. What does TED bring? Ingenious thinking, creative brainstorming and inspired visions. TED takes us down a path of inventive conceptualization. The top TED Talk locution really tells the TED story, (tedx.com), such as Sir Ken Robinson says schools kill creativity, Simon Sinek great leaders inspire action, Pranav Mistry the thrilling potential of SixthSense, Steve Jobs how to live before you die, Keith Barry brain magic, Susan Cain the power of introverts and Arthur Benjamin mathemagic.

PDX TEDx is at the Keller Auditorium, April 12, 2014. Grab your tickets while they last at tedxportland.com. The theme Perfect is symbolized by a photo series of iconic artifacts. Catch a glimpse of what’s to come on our building graphic in the Pearl, 510 NW Glisan. Portland’s event is considered one of the top programs worldwide bringing ideas worth spreading to a city known for spreading them.

 

Tulip Fold Record Album Sleeve

Here’s a short video on a project we implemented with Lizy Gershenzon of Scribble Tone for her client Marmoset Music.

Fold Factory videos are a great place to get ideas for innovative print projects that will make your piece stand out.

This innovative record album sleeve uses a “tulip fold” that reveals a medley of images that gives the sense of community that went into the collaborative project.

Check out Marmoset Music’s awesome Side By Side project.

Contact us if you want innovative ideas that will make your project distinctive or just give us a call at 503.223.4984.