There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many […]

We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects. We also love direct mail. There’s not an easier and […]

Every year the US Postal Service offers discounted mailing promotins that allow you to save money on your direct mail campaigns. These promotions can save you some real money if […]

Mobile first and more recently Multi-screen are hot topics for marketers these days. People – your customers and prospects – are not constrained to their computer when answering your emails, […]

We moved into a house last year with a broken outdoor faucet by the driveway. It’s not one of those ordinary hose bibs, it is a hot & cold mixer […]

I recently changed jobs and my primary work email address and needed to move many of my various newsletter subscriptions that were still relevant to my new email account. Simple […]

It is likely that your competitors are using email marketing to build their relationship with existing customers and gain new customers. If you think you’re missing out because you’re not […]