Taylormade Flipbook

Challenge

How to tell the ATV Wedge golf club story creatively to get the buyer engaged?

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Solution

TaylorMade design team had the inspiration of creating a 2D interactive brochure to engage their high-end market in the technology story behind the club. Premier’s design team engineering went beyond a flipbook. Adding panels with folds the book developed into a 3D toy with a great message.

Results

A brochure that does more flips than a paper airplane. I want one!

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