The Standard

Challenge

Insurance is difficult to sell. How to get executives buying corporate insurance to read their materials.

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Solution

Creative packaging, informative fold out dividers, and an interactive informative toy (tool). 100pt board debossed with their logo held materials. Bound by 1-inch black rubber band printed with intriguing words such as INSIGHT, CHART, EXPLORE, etc. and sealed with a label reading “DISCOVER”. Inside an interactive chart with pages that twist and windows cut out of a vinyl  cover revealing information. You wanted to read it! UV ink on vinyl-critical. In-house UV ink and coating, die-making, die-cutting, letterpress, fulfillment—we had all the tools to get it done right and on time.

Results

Key buyers got the message that their insurance products and services are unique and truly tailored to specific needs. The message is read and kept—not recycled!