Premier Press Adds HP PageWide Web Press to Enhance Direct Mail Services

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As a printing company, you can imagine we get pretty excited about printing presses. But our excitement over acquiring our new HP PageWide Web Press T250 HD is next level.

To start, it’s the first such digital press to be installed in the Pacific Northwest. It is also our first web press. But our true excitement lies in the benefits it brings to our customers. The PageWide T250 expands our product range in premium-quality direct mail with roll-fed high-speed inkjet printing for personalized marketing campaigns.

Benefits of the PageWide T250

While we’ve been exceeding our customers’ expectations as it relates to direct mail for 40+ years, we’re always looking for ways to enhance our customer experience. Bringing in the PageWide T250 allows us to do just this.

Here are just a few of the benefits you will see:

Increased personalization

With variable data printing capabilities, you now have a host of personalization possibilities at your fingertips to create powerful, relevant direct mail that speaks to your customers on a truly 1:1 basis.

You can personalize direct mail using customer data such as:

  • name
  • address
  • purchase history
  • gender
  • age
  • income
  • and so much more!

This data allows you to personalize anything in the direct mail, including:

  • Subject lines
  • Copy
  • Images
  • Call to actions


Technically speaking, the HP Brilliant Ink delivers new versatility with an expanded color and paper gamut, opening new possibilities for high-volume production of high-end direct mail pieces, as well as commercial and publishing applications. Delivering bold reds and dazzling blues with a glossy output, the new CMYK ink set was developed specifically to print in high quality on coated and uncoated offset media.

Simply put, if quality is top of mind for your direct mail campaign, then you deserve top-of-the-line services too. The PageWide T250 delivers on both.

Reduced turnaround time

We have dramatically reduced the time it takes to print large direct mail jobs. The time for one monthly direct mail job was reduced from 80 hours to only 14 hours on the new PageWide.

Efficient and effective

Complementary to our other offset and digital presses, the PageWide 250 expands our capabilities to allow for the most efficient printing for any job. The T250 HD has an inline Harris & Bruno AQ + UV post-coater and Hunkeler cutter + stacker that combines high-speed printing with the efficiency of integrated finishing.

You can view a PDF of the press release or view it online on Printing Impressions.

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