Tillamook: Brings Tasty Cheese to the People
Just over a hundred years ago, several small creameries teamed up to form the Tillamook County Creamery Association to ensure the quality and reputation of cheese made in the Tillamook Valley.
Today, Tillamook’s mission remains the same:
Bringing tasty cheese to the people.
Tillamook’s famous Baby Loaf Buses are stopping at grocery stores across the country handing out free samples of their famous Tillamook cheese in a fun marketing effort.
The buses were made from old 1960s VW buses, that essentially became miniature when the middle of the car was cut out and the car was reassembled making it a baby bus, or baby loaf since the shape of the van resembles a loaf of Tillamook cheese! There are 3 bus models that tour.
Watch a video about how the buses were made :
It is no secret that the love of the road has been part of the American experience for years. For many, it has been ingrained in our consciousness since childhood. Hit The Road Jack, Route 66, On The Road Again, Drive My Car, are just a few of the many songs that have filled our heads with the love of the road. Heck even just yelling Road Trip! incites a knee-jerk reaction to get ready and hit the gas.
The road represents adventure, fun, and new experiences. And it’s Albertsons Market digital team’s love of fun and new experiences that makes us a huge fan of the Tillamook Loaf Love Tour. What’s not to like? An array of tasty cheese, chopped cheddar colored VW vans (my personal fav!), and a road trip that takes their adventurous team of Brand Ambassadors across the nation spreading their love of delicious Tillamook Cheese.
Premier Press worked with Tillamook creating Loaf Love press kits to go along with their Baby Loaf Bus Tour. We engineered a pocket folder that unfolds to contain an actual Tillamook Baby Loaf of cheese! It included bus beauty shots, campaign buttons and a schedule of the tour, and a book about the award winning Tillamook Cheeses! In-house die making, die cutting, handwork and fulfillment we created and packaged a folder that unfolded to a lot of fun!