To celebrate the 20th anniversary of the movie Space Jam, Jordan Brand re-released a limited number of iconic Air Jordan 11 sneakers.
Premier’s creative team designed and engineered a dynamic, dual-layered custom box to showcase both the shoes and other movie-inspired collectibles.
The top layer opened to display a Space Jam video clip, Space Jam DVD, collectible card, water bottle and Tune Squad jersey. The front of the box folded down to reveal a lower drawer with two pairs of the limited edition sneakers sized specific to the recipient.
Every aspect of the box was designed to give both Jordan and Space Jam enthusiasts the ultimate fan experience.