A myriad of brightly colored gifts, each chosen to evoke fond childhood memories of a Latin American home. A campaign of respect, honoring the creators who push their culture forward with content their communities love.
This seeding kit launched Dale Tú, a $1 billion initiative to build inclusive places for Latinx and Hispanic artists, storytellers and changemakers to thrive. It is the brainchild of Facebook’s parent company, Meta.
As inspiration for creating what is new and relevant now, prospective Dela Tú creators received a seeding kit—a nostalgic embrace of a shared Latino childhood culture. This lighthearted bundle of small treasures included little stickers, enamel pins and candies, a tall candle to ignite creativity, fun socks, a woven throw, a Y2K edition of Loteria, a beloved bingo-like game of chance, six discs of delicious Mexican chocolate, and Colombian coffee to be brewed in a classic cafetera (Spanish for “coffee maker”), just like the one abuelas kept on their stovetop.
The collection of gifts is delivered in a thematic weekender bag, boldly designed by San Francisco collage artist Ruby Marquez, better known as “Broobs.” When asked to be a part of the project, he responded in a way that captured the true spirit of the campaign: “When I was given the prompt for this project, the main word was energy. Automatically I thought of energy you share with others, with yourself, with the environment, and with the universe. All the energy you give into this world will live on.”
Ruby’s statement is so Dale Tú which, in colloquial speak, means “your turn” or “you give it a go.”
Premier Press, like Ruby Marquez, welcomes projects that provide energy for positive change and is pleased to be part of the Dale Tú campaign production.
If giving creators new revenue streams for the content they create on Facebook and Instagram helps move the Latin culture forward, wherever it lives, Dale Tú will have succeeded in its mission.
Project ID: 221128