To introduce their two new Environmental Shield™ Vita-C skincare products, Murad partnered with Premier using a twofold strategy for their influencer kits. We wanted to break through the quarantine doldrums with a fun, uplifting package design. And we wanted to reach the greatest number of influencers, with a two-tiered execution of the kit that would make the most impact.
The products feature “gold-stabilized vitamin C” to “turn on brighter skin from the inside out.” What could be more cheerful than that? Naturally, we went with a sunny orange theme.
The first-tier box includes the two Murad products, a high-performance Vitamix blender, and ten Liquid Gold ready-to-blend smoothie kits by REVIVE Superfoods. There was one twist; the smoothie kits had to remain frozen during transit! No problem. We built a kit using dry ice.
The second tier is a big, bold, beautiful vinyl tote in the shape of an orange slice. Inside are the two Murad products and a Solo® portable blender.
In keeping with Murad’s and Premier’s commitment to the environment, both kits use materials made from post-consumer waste. And the blenders and cooler bags are, of course, reusable for years to come.
We’re happy to say that Murad received glowing feedback from beauty influencers, and reported the campaign to be very successful.