Nike was born in the small town of Eugene, Oregon and found its’ home up in the city of Beaverton, Oregon.
Bill Bowerman and Phil Knight had an idea to reinvent athletes and how they perform. Over time Nike decided to also reinvent awareness for the LGBTQ Community with their BETRUE seeding kit. Nike has long supported the LGBTQ community by having a retail stand within the pride festival, but they decided to challenge themselves with this kit.
Nike asked Premier Press to design and build 20 premium kits in less than one week. Each box was laser cut, acrylic fabrications, screen printed, foil stamped, and hand wrapped. The contents of the box will vary with two pairs of Nike BETRUE shoe line up and accessories.
BETRUE means be true to yourself no matter who you love.
When combined with their Equality campaign from black history month, Nike is sending the message for Pride Month of 2018 for people to be true to yourself about who you are until there is equality for everyone.