The products created for the House of Innovation in NYC is a great testament to the 30 year relationship between Nike and Premier. Our team has molded our services to accommodate the custom lift required on each project. We are thankful that the friendship has grown and continues to develop as we live on the edge of perfection and speed.
Here’s some interesting statistics for the projects Premier Press was involved in for Nike’s House of Innovation project:
Environmental Graphic and Paint
23,100 yards of vinyl tape used to create the Speed Shop wall and floor graphics
21 unique designs and 4 different styles of tape used throughout the space
1512 lineal feet of printed wall vinyl used through the store
Column paint ad wayfinding on all floors
25% more work added to Premier’s initial scope while in process
Initial 3 week install timeline compressed to 12 days
Over 225 hrs of install hours
Nike 650 store specific bags and packaging
30,000 Foundational Medium Shopping Totes
30,000 Foundational Large Shopping Totes
5,000 Expert Home Medium Shopping Totes
7,000 Expert Home Large Shopping Totes
1,500 Vault Fabric Tyvek Bags
That’s over 15 Tons of bags!
You can read more about Nike’s House of Innovation on Sneaker News and on nike.com.