Nike Kyrie 6 Kit

With the launch of four new mascara formulas, Benefit Cosmetics had a major story to tell so Premier quite logically turned it into a book—maybe even a bestseller.

Premier Press helped design product packaging for an electo-fying product launch from NYX Professional Makeup.

Inspired by the magical moments of Harry Potter, this is an enchanting project to remember.

No magic was used in creating this hype and product kit for Magic: The Gathering’s new release