As the new official NFL sponsor, Nike wanted to get the message out.
The NFL catalog was added to their series of sales catalogs. Artfully printed with a black background in ultra dull coating, each team logo printed in color, gloss UV coated with debossed detail giving it a brilliant look and feel. The NFL logo was embossed and the cover told the story! To top it off we sourced and laser engraved beautiful aluminum brief cases for the sales people to carry while meeting with buyers.
The cases were a fun perk for sales reps, adding to the excitement, and every buyer knew Nike took over as the NFL sponsor.