PUMA Golf’s NXT Gen Footwear Seeding Kit
Premier Press proudly worked with Puma Golf to create the premium seeding kit that one influencer called a small piece of furniture!
The NXT level launch showcases three unique ways to lace up your golf shoes. Lace In, Dial In and Lock In were all creatively packaged in a kit that contained the three pairs of shoes, three unique laces, and info cards. The kits were distributed globally to key media, influencers, key ambassadors, golf athletes and extreme sports athletes. It generated over 800,000 media impressions at launch.
The successful campaign which included:
- hype week
- launch day party
- shoe giveaway
- kitting experience created a huge buzz on social!
What people are saying:
“Some media kits are just awesome, but this one from @pumagolf is beyond!”
“Thank you, thank you, thank you, that box is badass!”
Check out @pumagolf #pumanxt on Twitter.
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