Unlocking Innovative Business with The Idea Code Courses

School of Ideas is a trusted partner for businesses of all sizes—including some of the world’s largest brands like Nike, Netflix, and Toyota—to inspire innovative thinking with practical tools that transform branding and creative strategies.

The experts partners with organizational teams to immerse them in The Idea Code through virtual and in-person courses that empower participants to transform their thinking immediately. 

These incredibly valuable sessions include a printed book that serves as a workspace and take-home resource for ongoing inspiration. To ensure the books match the high quality of its courses, School of Ideas partnered with Premier Press to print its The Idea Code books with a remarkable tactile experience.

Innovative book making: School of Ideas' The Idea Code course workbook.

Perfect Bound Book Printing for Hands-On Classes and Seminars

The Idea Code books are substantial in size and quality, providing a stark contrast from flimsy and generic workbooks that are commonly printed in bulk.

Its colorful pages are designed for easy note-taking, allowing course attendees to jot down ideas and fully immerse themselves in the course content.

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Interior pages from School of Ideas' The Idea Code course workbook.
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Interior pages from School of Ideas’ The Idea Code course workbook.

Interior pages from School of Ideas' The Idea Code course workbook. linen book cover.


The front cover is a 130lb classic linen cover, featuring a sophisticated blue and gold design created using our foil stamping technique. Subtle embossing adds a satisfying feel around the letters and art. The entire presentation feels academic and sophisticated. 


Interior pages are bursting with color right to the edge, accomplished with four-color printing. The paper is an 80lb classic crest text, adding substance to the page-turning experience. 

Interior pages from School of Ideas' The Idea Code course workbook. four color process printing
Interior pages from School of Ideas' The Idea Code course workbook. Binding Detail.


A hinge score on the cover allows the book to lay flat, ensuring course participants can easily follow along and make notes without the book closing on them or changing pages. A ribbon bookmark saves the reader’s spot, eliminating the need for a separate bookmark or to fold the pages. 

We initially printed 250 books for School of Ideas, and they were so well received that we are already partnering with them for a second print. As Andy Prince at School of Ideas shared: “When you put hearts into something, it’s nice to get hearts on the other side.”

We are continuing to work with them to innovate the book to ensure timeless appeal and optimal quality—inspiring course participants for years to come.  

Immersive Brand Experiences Partner

Books of any variety can elevate your next brand activation, however, it’s understandably difficult to know what you can accomplish. Our team at Premier Press are partners for brands of all sizes to help realize their creative potential.

Our Inspiration Room showcases what we can accomplish together and provides a hands-on look at what options are available from book covers and paper stock options to innovative packaging and other printed materials.

To see other ideas for what your brand can create, check out our TEDx event books and ANN SACKS exclusives brochure.

Ready to bring your vision to life? Reach out to us here.

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