Smashbox Gloss Angeles

LA Looks Good on You.

Premier partnered with Smashbox cosmetics to create custom packing for a new product launch called Gloss Angeles. The concept called for a two tier execution reaching over 400 influencers that featured colors as warm and beautiful as the California sunshine. Premier’s Pinnacle concept included a structure made from acrylic and featured a dichroic  sliding front panel  resembling polarized lenses. Each kit was customized with the recipient’s name printed on the face for a personalized touch.

Thanks to our friends at Smashbox Cosmetics for the partnership and allowing us to be a part of this amazing product launch.