Gatorade “School Fuel” Gift Boxes

Last year about this time, Gatorade was set to celebrate their NCAA-winning athletes and schools with a personalized gift box of thirst quenchers. The Swift creative agency designed a basketball-themed container “made for the moment,” and Premier Press executed the play. But the moment didn’t happen. Covid shut down the tournament. The gift box went into storage.

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March, 2021. We’re back, and UO is in the game. Gatorade supplied us with a fresh new batch, we dusted off the premium soft-touch finish on the gift boxes, and sent them out as originally planned.

The recipients were Gatorade’s roster athlete partners and many of their university partners. Premier installed customized labels for the bottles, including Ducks Green Apple for Oregon, with their “O” logo. The box also contains a personalized message of congratulations.

Details on the container: It’s a substantial 14 x 10 x 4 turned-edge box made of 120-point board, with a magnetic closure and a laminated soft-touch finish. The cover design has vending machine details set into a stylized play diagram.

It’s always a pleasure to work with the Swift agency and their clients. Their concepts bring out the best in us, and with so many Oregon grads on our team, we’re especially proud to have been awarded this project.  Go Ducks. 

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