Step one was to visit the newly “reborn” stadium, now one of the largest soccer-specific arenas in the MLS, and survey the adidas suite to see what the design opportunities were. We were inspired, to say the least.
We knew we wanted to surround the space with all things soccer: photos of athletes, play diagrams, and anthemic graphics. So for one wall, we designed a black-and-white montage mural; on the opposite wall is a collection of custom-framed graphics and photos, including shadow boxes showcasing adidas’s latest cleat designs.
And for the back wall, our designers came up with an idea to make an impact on fans beyond just the visitors to the suite. It’s a custom neon sign that communicates the adidas core value “creators unite,” visible from the field and to the other suites.
Premier managed the project from concept to installation, and as always, it was a pleasure to work with the adidas team. And it was great to have a part in the “rebirth” of the Timbers stadium.