“The long-awaited Ashes of Outland card set is now live, with the new playable hero class, Demon Hunter! Their weapons are the Warglaives of Azzinoth: ‘the blades grow green from things unseen, dark dreams whirling in the felfire gleam.’”
If all that makes sense, and excites you, you’re a part of the community of online gamers obsessed with the world of Hearthstone, a creation of Blizzard Entertainment. And a handful of influencers were the lucky recipients of a collectible kit announcing the launch. Premier Press was proud to design, build, and fulfill the kit.
With inspiration from our client, marketing agency Tripleclix, we presented three ideas, and they chose the one with the most impact – a 36-inch-wide, 17-inch deep replica of the Demon Hunter’s double-bladed weapon, the warglaive. We built it out of stacked foam core infinity board, using our Zund flatbed cutter to individually custom-cut layers to create the cavities that would hold the Hearthstone swag: a heavy-duty windbreaker, ball cap, and Ray-Ban sunglasses, all printed with Hearthstone brand logo.
The kit also has a handle incorporated into the stacked, glued layers. The lid is color printed silver laminate, held in place by magnets embedded in the foam core, with a message to members of the Hearthstone community on the inside.
Those are the technical specs, but perhaps a better way to describe this kit comes from one of the influencers in his unboxing video: “How sick is that!?!?”