On Derek Jeter Day, Nike wanted to create a special dedication to Derek Jeter, long-time Yankees captain that was ending his career. They built a Derek Jeter Pop-Up store to give fans a spot to stock up on all their Jeter merchandise.
Premier furnished virtually every item for the store, producing custom boxes, snack boxes, shopping bags, foam fingers, scratch-offs, signage, pennants, sticker packs, and shoe boxes. The project was a huge success and was even featured on ESPN.