Nike Metallic poster

Challenge: Nike came to Premier Press in need of a material that could create the illusion that their campaign image was wet in order to convey the reflective properties of their product.

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Solution: We came up with a Mylar solution, which is naturally reflective and metallic. To create the subtlety of wetness, while maintaining a dimensional image, we tamed the Mylar with screens of white ink.

Results: A functional and impressive banner for retail environments across the country, while maintaining a high quality image, printed at 600dpi.