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With the launch of four new mascara formulas, Benefit Cosmetics had a major story to tell so Premier quite logically turned it into a book—maybe even a bestseller.

Premier turns up the volume with a girly-pink retro ‘boom box‘ to promote Benefit’s new GIMME brow products to 700 VIPs and social media influencers.

Premier Press helped design product packaging for an electo-fying product launch from NYX Professional Makeup.

Inspired by the magical moments of Harry Potter, this is an enchanting project to remember.