Pepsi “Black-listed” Super Bowl Kit

If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.’s performance of their “Paint it Black” remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you’re an influencer, you got a free sample of the Pepsi and the song, in a presentation kit designed and produced by Premier Press.

Play
previous arrow
next arrow
Slider

The new Pepsi Zero can hit the markets in January, 2020, so the Super Bowl was the perfect time to make a splash. Pepsi sponsored the half-time show, and asked media agency TracyLocke to help spread the buzz to influencers and the media.  

The result was a turned edge case that sits on “feet” and is wrapped in a soft-touch matte black, with the Pepsi logo printed in black gloss foil. Opening the top automatically activates a high-quality audio MP3 of the “Paint it Black” song, while a turntable spins with an imbedded Pepsi can, as Missy Elliott and H.E.R., all in black and holding Pepsi Zero cans, look on from a photo in the box lid.

A second level in the case has drawer with a matte black aluminum pull, and inside is a can of Pepsi Zero Sugar, a pair of headphones, and a speaker.

Premier designed and engineered the custom turntable using acrylic materials and a 3D-printed collar to connect the turntable to the motor underneath the box. We also built a protective shipping carton that floated the whole mechanism inside another box with reinforced corners to protect it.

Working with TracyLocke was a pleasure. To paraphrase the Pepsi commercial, everything about the project was “done right. That’s what we like.”

Share This Project

We give you the ability to say yes

Get In Touch