If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.’s performance of their “Paint it Black” remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you’re an influencer, you got a free sample of the Pepsi and the song, in a presentation kit designed and produced by Premier Press.
The new Pepsi Zero can hit the markets in January, 2020, so the Super Bowl was the perfect time to make a splash. Pepsi sponsored the half-time show, and asked media agency TracyLocke to help spread the buzz to influencers and the media.
The result was a turned edge case that sits on “feet” and is wrapped in a soft-touch matte black, with the Pepsi logo printed in black gloss foil. Opening the top automatically activates a high-quality audio MP3 of the “Paint it Black” song, while a turntable spins with an imbedded Pepsi can, as Missy Elliott and H.E.R., all in black and holding Pepsi Zero cans, look on from a photo in the box lid.
A second level in the case has drawer with a matte black aluminum pull, and inside is a can of Pepsi Zero Sugar, a pair of headphones, and a speaker.
Premier designed and engineered the custom turntable using acrylic materials and a 3D-printed collar to connect the turntable to the motor underneath the box. We also built a protective shipping carton that floated the whole mechanism inside another box with reinforced corners to protect it.
Working with TracyLocke was a pleasure. To paraphrase the Pepsi commercial, everything about the project was “done right. That’s what we like.”