Tillamook Baby Loaf Press Kit

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Challenge

Want to be noticed? Transform a VW Bus into a Tillamook Cheese Baby loaf—and take it on tour! But you need the media to create a stir. So, create a press kit that gets attention.

Solution

Engineer a pocket folder that unfolds to contain an actual Tillamook Baby Loaf of cheese! Include bus beauty shots, campaign buttons and a schedule of the tour, and a book about the award winning Tillamook Cheeses! …and blog! In-house die making, die cutting, handwork and fulfillment and we made and packaged a folder that unfolded to a lot of fun!

Results

Check for yourself! Follow Loaf Life Blog @Tillamook on Instagram or take a peek!