Lucas Bols Red Light Negroni Event

The key elements in any relationship is trust and knowledge.

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Premier Press and the Bols Genever Distillery have continued into the book of their relationship with a booth for the Bar Convent in Brooklyn, NY. Back in 2017, Premier Press created a portable margarita bar for Bols and that had been a major hit which led to this project.

The Bar Convent is a platform for alcohol companies to gather and generate potential business opportunities. With companies from all over the globe descending onto the Brooklyn expo center, the Bols Genever Distillery wanted to stand out from the crowd.

Premier Press was tasked with building a booth that highlights their Bols Genever product and their signature Red Light Negroni drink. The design of the booth came from Lucas Bols and Premier Press followed it down to every detail. The design stretched across nine sections of four-inch-wide wooden walls. Sitting inside the walls was the booth itself.

The booth was on a wooden base with acrylic mirrors. To make it stand out more, LED lights and an LED sign were installed. This unique, high-quality booth was a hit.

“It helps build trust in a relationship when there are two successful booths that we have created now,” Nevue said. “The more we learn about the company, the better we can serve them.”