Milk Foundation Influencer Box

Edgy New York makeup brand Milk is obsessed with sustainability and transparency. “Good ingredients, epic payoff.” Naturally, when they asked us to help them introduce their new Flex foundation line, they wanted the packaging to be made with post-consumer waste, and be reusable or recyclable. Yes, we can do that. 

Influencer packaging close up Pacifica

sustainable influencer packaging – Pacifica Beauty

Box open sustainable packaging Pacifica Beauty

When we heard “reusable,” we took it seriously. We made a tote bag to hold the kit, using rip-stop-grid tarp material intended for industrial use. The handles are custom-printed cotton webbing. It’s translucent, so it partially obscures the kit inside, and adds to the mystery and excitement.

The kit itself looks like a stack of corrugated cardboard sheets with their raw-cut edges revealed. But the top sheet opens to an array of twelve foundation products embedded in die-cut layers of the corrugate stack. It was important to custom-cut these layers just right — so that the different-shaped products would all lie flat and flush with the top surface. We printed and laminated sheets on both sides of the lid. And sturdy, reusable, bright yellow branded rubber bands hold the box closed.

Premier designed, engineered, constructed, fulfilled, and shipped the kit to influencers, matching ten different foundation skin shade sets to the recipients. Quite an operation for our fulfillment team.