Tommy Hilfiger Popup
In February of 2017, Tommy Hilfiger launched their spring fashion collection with the “Tommyland” show, hosted in Los Angeles.
It was one of the first times Tommy Hilfiger had ever undertaken a show of this type and magnitude outside of New York’s Fashion Week. The challenge was so great that fashion editor Dhani Mau of Fashionista remarked, ”Short of space and/or time travel, I’m not sure anyone will ever stage a runway show on a larger scale than Tommy Hilfiger’s second consecutive, consumer-facing, see now, buy now, Tommy x Gigi spectacle.”
As part of the massive fashion show, Premier was asked to build a “Tommyland” retail pop-up shop in Saks 5th Ave. The shop was the first of its kind in a new partnership between Tommy Hilfiger and the luxury retailer.
Premier managed the project from start to finish, installing on time and on budget despite a short lead-time and critical deadline. The final shop featured raised platforms, large-format graphics, 3D fixtures, and a video wall, and was a spectacle unlike any other.
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