For University of Nebraska, color is more than an aesthetic – it’s an identity.
As the NCAA provider of the Huskers’ team wear, adidas wanted to foster that sense of school spirit by building a team store within the UNL’s new bookstore. The store would offer the perfect opportunity to both celebrate Huskers pride and create unity between the two brands.
Premier Press executed and installed branded pillar graphics, wall graphics, and fixture graphics to communicate the allegiance between University of Nebraska and adidas. Critical color matching was essential. Premier’s G7 Master Printer Certification and quality control processes ensured that each element perfectly matched the school’s signature hues. UNL was particularly pleased with the accuracy of the characteristic Huskers Red.
Our team raced against the clock to ensure that the store was ready to go by the Spring Football Opener on April 21st. The store was completed on time and on brand.