The Great Society: Brooks Running
Challenge
The kit was designed to promote Brooks Running new line of shoes, PureDrift. The shoes were wrapped in plastic and placed inside of a giant 8 lb. Moonstruck chocolate egg.
Solution
To ensure safe delivery, Premier developed a shipping box with specialized compartments to hold icepacks in order to prevent the chocolate from melting during transportation.
Results
The project was a success! It created a lot of buzz, especially among running blogs.
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