March Madness Sweet 16

NCAA March Madness is all about school pride and Premier Press championed that feeling with this seeding kit.

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This custom, soft-touch wrapped box contained an inner platform to showcase school pins and socks wrapped in school-specific bellybands. Under the platform lay a pair of custom Nike shoes.

As teams advanced in the March Madness tournament, each school would provide us with a list of shoe models and sizes specific to each player on their team. Premier quickly fulfilled and shipped kits to the regional tournament locations, where they were handed out to the players just prior to their games.