‘Tis the season to be glamorous! Haus Labs wanted to celebrate the holidays with a fun – yet fierce – beauty gift set that includes everything you need to look fabulous at all your holiday gatherings. They decided to bring in Premier Press to help their dream become a reality with the Cosmic Love Gift Box. Our design collaboration with Haus Labs brought to life the dual-stack gift boxes tied together with a beautiful red ribbon, thereby completing the look of a must-have present found nestled under the tree. And for 300 beauty influencers, it was a special present indeed.
The Cosmic Love Gift Box includes many of Haus Labs’ makeup products, including some new offerings perfect for the holiday season. The first box houses Haus Labs’ first eyeshadow palette – Glam Room No. 1 – filled with 10 shades ranging from soft matte to shimmer and sparkle finishes. Along with the launch of the new eyeshadow palette, the bigger box includes new products, just in time for the holidays. It included Haus Labs’ best-selling “eye-lie-ner” as well as new shades of Glam Attack liquid eyeshadow and red sparkle lipstick, brand new for the holiday season.
All these offerings had to be encased in something that complimented their glam, and who better to do that than Lady Gaga herself? The set includes two turned edge boxes with scuff-free laminate applied to the outside. Since we knew the boxes were going to be stacked, ribbon wrapped, and heavily handled, the scuff-free laminate helps protect the beauty of the box and keeps the color bright. The products in each box are displayed under two gorgeous photos of Lady Gaga modeling the different looks of the makeup, and our design team created the effect of Lady Gaga’s photos flowing down to the trays of makeup, giving it a more dimensional feel to the packaging.
Haus Labs wanted to create a kit that highlighted the launch of their new beauty products – the eyeshadow palette and sparkle lipstick – while still maintaining the festive feel of the holiday season with the “Christmas gift” look to the packaging as well as including many different goodies. We think we hit those marks well.
Thanks again to Haus Labs for letting us join forces and create such a fierce makeover to the holiday season!