An interactive influencer packaging kit that pairs four trending Xbox games with Trolli’s most-loved gummies. Crafted to charm both fans and creators. Optimized for a memorable unboxing experience.
Xbox and Trolli teamed up on a playful, interactive influencer kit that’s equal parts game night and candy aisle. The goal: pair four of Xbox’s most popular games – Diablo: Vessel of Hatred, World of Warcraft: The War Within, Sea of Thieves, and The Elder Scrolls, with Trolli’s most popular treats and make the unboxing feel as fun as it looks.

Front and center is a custom-built, black, wooded lazy Susan designed to hold Xbox gaming headphones and vibrant packs of Trolli gummies. The display arrived encased in E-flute white corrugate, direct-printed in four colors for a crisp wrap and bright reveal. The influencer kits went to selected gaming enthusiasts.
Premier’s creative department developed the overall packaging design for the custom lazy Susan centerpiece and the structural form of the box. Their approach elevated the presentation to retail quality, with engineered details to guide a smooth, intuitive unboxing.

Lift the lid and four panels fall outward, each highlighting a different Xbox title and paired with a Trolli treat featuring characters from the corresponding game printed on the custom packaging. Custom colors tie every game-and-treat combo together, turning the reveal into a candy-coded tour.
To sweeten the scene, Premier added personalized Trolli worm characters in styrene, wide-format printed and placed around the lazy Susan, plus cut-vinyl logos of each brand on the base for an extra touchpoint. Custom hooks, a stand out and functional detail, were designed to showcase and securely hold the Trolli treats, blending practicality with a polished, on-brand display.
This collaboration blends interactive Xbox worlds with Trolli’s playful personality, sparking excitement for fans and influencers. It’s the perfect mash-up.
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Project ID: 234341