Nike Fuelband Education Kit

Challenge

Produce a durable and visually impressive entity that would promote excitement and interest in Nike’s new Fuelband.

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Solution

Work in tandem with designers to engineer a rigid telescoping box housing hidden magnets to hold a banner and function as a carrying case for a folded game board, game pieces, magnetic banner, t-shirts, deck of cards, and marketing literature. The Game Board accordion folded to fit into the carrying box and easily opened up for display on a table for game play. Sheets were offset printed, laminated with matte scuff free laminate, then spot UV coating was applied. The telescoping box was created with laser cut squares and handle holes. Boards were channel cut to fit recessed magnets in specific locations on outer and inner telescoping box so not to be visible. Magnetic strips were applied to the printed banner which could adhere to the box and be displayed on a table with game board, game pieces and cards.

Results

Critical completion of all kits, packaging and distribution went according to plan. Response to the finished look and durability was excellent. Due to positive feedback and results from this project, additional kits were requested.