Premium Packaging for the Kylie Cosmetics Wisp Lash Mascara Launch

Kylie Jenner launched Kylie Cosmetics in 2015 (at just 18 years old!) with the Kylie Lip Kit. It was so anticipated that it sold out in less than a minute and crashed her website, becoming an early example of “breaking” the web. 

Fast-forward nearly a decade and Kylie Cosmetics has held its place as a bestselling beauty brand. Kylie’s passionate fanbase, many of whom have grown up with her, and makeup enthusiasts alike trust Kylie Cosmetics for its high-quality and eco-conscious ingredients. 

When Kylie Cosmetics releases a new product, you know it will make waves in the beauty community. 

As its team prepared to launch its first mascara line, they saw an opportunity to unveil a fresh product look and feel that lends a sleek and sophisticated aesthetic to the line. Working with our partners at Creme Collective, we collaborated on a luxe, gift-worthy box that officially unveiled the Wisp Lash line.

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Premium Packaging for a High-Profile Cosmetics Launch

Creme Collective is a creative agency that has worked with some of the world’s largest beauty and wellness companies. After collaborating with their team on several projects, they trusted the Premier Press team to help bring the vision for the Wisp Lash launch to life. 

We served as a direct partner for the launch, creating a stunning package that raises the bar on product packaging innovation and quality.

• The turned-edge box is sleek, with a sophisticated tonal color palette. A spot UV technique creates a shine effect on the Kylie Cosmetics branding on the front of the box, begging for it to be picked up.
• A snap closure provides a satisfying (and secure) opening experience. The box lid features a bold lenticular effect that shows Kylie applying the mascara as the box is opened.
• An uncoated insert and turned edge tray hold the mascara inside, compared to foam or corrugate alternates. The material matches the rest of the box for an incredibly seamless look. Rigorous drop testing ensures everything will arrive as beautiful as when it left.
• A postcard printed on premium paper provides key product details and features bold imagery to complete the experience.

The whole kit invigorates the senses, immersing the recipient in their new favorite mascara. More than 850 launch kits were mailed to beauty influencers and sold directly on the Kylie Cosmetics website.

Innovative Print and Design Partner

The Premier Press team has earned our reputation as a trustworthy print and design partner known for its industry-leading work. If you’re curious about our other work in the beauty, wellness, and cosmetics space, check out these examples:

• Launching Benefit Cosemtics’ new GIMME products with an irresistibly retro vibe
• Designing electrifying product packaging for NYX Professional Makeup
• Getting VIPs on the story of new mascara formulas from Benefit Cosmetics

Ready to see how we can help your team accomplish its goals? Let’s start a conversation.