St. Germain Liqueur

Challenge

Introducing old-world decadence to the New World, St. Germaine, the first liqueur in the world created in the artisanal French manner.

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Solution

Let’s Party! Inspired by the debauchery of the roaring twenties, Sandstrom Design wove the shamelessly lascivious carousal scenes into ingenious party packs for modern marketing revelry. Party hats that required us to source 10,000 ostrich feathers, recipe books with a hundred different cocktails, Naughty Girl Postcards backed with recipes, posters, wallpaper and more. UV inks, spot Premier Techkote, dull and gloss detail mirror the glamour of the liqueur. Engineered to package and ship flat.

Results

Naughty girls – and St. Germaine – are sweeping America!