Direct Mail Marketing
Reach Your Customers and Prospects
Direct mail is a powerful, precise, and cost-effective way to communicate directly to customers with a wide variety of marketing materials.
It’s a flexible, highly measurable component of a diverse and potent multi-channel marketing approach. When prospecting a new audience, direct mail boasts a 4.4% response rate compared to email’s 0.12% response rate.
Premier Press helps you use this method to target prospects, increase engagement with existing customers, and complement your marketing campaign.
We’ll Manage Your Data and Take on Your Chaos
Premier Press excels at simplifying the direct mail process. Meeting deadlines and picking accurate mail drop times are our specialty. We have the experience, the technology, and the drive to complete your job successfully.
Build Value
Our data experts can build value into your direct mail program by helping you to personalize messages, clean-up dirty data, and reduce your list size.
Lower Costs
Data management done right lowers your printing and mailing costs. If you’re using CRM or marketing automation, we can integrate your existing tools to deliver messages at optimal times.
Get Results
These efforts will result in a leaner and more precise direct mail program that will yield positive results for your brand. Premier’s expertise in list management and postal regulations ensures you’ll get results.
Data & Security
We keep your data safe.
SOC 2 Certification ensures your confidential personal information is handled securely when sending direct mail.
HIPAA compliance ensures your client’s confidential health information is safe and secure.
Personalized Messages
Personalized messages are a critical part of modern marketing communications. In fact, effectively executed personalization can deliver five to eight times the return on investment and can boost your sales by 10% or more.
Our data team excels at customizing software to create highly personalized campaigns. Some campaigns have literally thousands of variables throughout the digital printing run. Audiences pay more attention to mail that focuses on their interests. We will guide you through your data and help you implement a variable-data print program with customized headlines, copy, images, and graphics to make each piece relevant to its intended recipient.
Language is no barrier to direct mail success, either. We can economically print your piece in multiple languages in a single run.
Direct Mail Products
Self-mailers are an economical way to get your message across in greater detail. They provide more space, are interactive, and give you the ability to incorporate a response or donation card.
Postcards are a simple and cost-effective way to reach your audience. Your message is tangible and it gets seen without being opened.
Letters are a formal, traditional and personal type of direct mail effective at reaching professional clients to encourage a conversation or generate a lead.
Catalogs are a tactile and engaging way to showcase and draw attention to your products and services.
Dimensional mailers are an interactive way to reach a variety of goals from welcome kits to thank you kits to promotional influencer packaging.
Mailing Services
& Capabilities
Premier can help you cut through the chaos to choose exactly the right services to meet your needs. Let us assist you with these creative or technical processes to help your project visually shine.
- Distributions
- Personalized digital printing
- Low-volume digital printing
- High-volume offset printing
- Inline Tabbing
Data Management
- Mailing Lists – Use your house list or we’ll supply a targeted list of ideal prospects.
- Data Processing – We use a combination of off-the-shelf and proprietary software solutions to help you reach your customers.
- USPS Cost Optimization – Don’t print what can’t be delivered! Address correction increases deliverability and verifiability for bulk mail discounts.
- CASS certification / resort / NCOA update, postal sign-off for unique pieces.
Printing & Mailing Technologies
- Digital Presses – For Variable Data: HP T250 Pagewide Web Press, Komori IS29, HP Indigo 7900, Konica 1052
- Offset Presses – 8 color Komori
- MAXWRITER Handwriting Machine
- OCR Camera Technology – Ensures 100% accurate match mailings for personalized inserts and variable data
Addressing Options
- Inline Labeling
- Postage Affixing
- Inkjet Addressing
- Variable Digital Imprinting
Related Projects
George Fox University utilized direct mail to get in front of prospective students one more time before final college decisions were made.
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Grand Welcome Vacation Rentals went for a personalized direct mail approach when brainstorming new ways to reach local homeowners.
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