When MGA Entertainment introduced LOL Surprise! dolls and playsets to the K-through-middle school set in 2016, they kicked traditional marketing methods to the curb, opting to approach a bevy of well-selected social media influencers to create brand excitement. It worked. LOLs–Lil Outrageous Littles soon became a hot marketing phenomenon, winning the hearts and imaginations of
Wrap up 2022 with our annual holiday designer wrapping paper!
Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and
When Benefit Cosmetics tapped our Premier team to promote their new GIMME BROW VOLUMIZING PENCIL + EYEBROW GEL, we had no doubt, they had a hit on their hands. In the beauty business, Benefit means brows. And now, with the first brow pencil to combine fibers with powder, Benefit could deliver texture and fullness for
Premier Press helped design influencer kit packaging for an electro-fying product launch from NYX Professional Makeup.
The hype kit and product packaging for the Magic: The Gather release of the of the Kamigawa: Neon Dynasty card set.
When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Premier Press stepped back in time creating 70s-inspired influencer boxes for the BET Soul Train Music Awards.
THC products are required to be placed in child-resistant packaging. We devised a tube that holds the product inside the branded triangular-shaped customer-facing package that looks cool and complies with the regulation.
Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.
This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.
In the end, we feel we did just that.