When Packaging Goes Over the Top

Particularly Preposterous Packaging Day with Smart Design in Mind

August 7th marks Particularly Preposterous Packaging Day. A holiday dedicated to calling out the most over-the-top, excessive, and downright unnecessary packaging choices. We’ve all seen them: the comically large box holding one tiny item, the impenetrable, “wrap rage” inducing package that could double as armor, the plastic-wrapped plastic inside more plastic. 

It’s fun to laugh at the most absurd examples but it’s also a good time to think about how great packaging can be.

Premier’s Approach: Packaging That Works

At Premier, clever isn’t complicated. The best packaging tells a brand story, protects the product, and delights the customer without wasting materials or blowing a budget.

From creative folds that ship flat and assemble in seconds, to strategic dielines that minimize trim waste, we’ve helped brands cut costs and reduce excess while still delivering unforgettable unboxing moments.

Sustainability Without Sacrificing Style

Thoughtful packaging design isn’t just good for business. It’s good for the planet. Premier works with brands to integrate sustainable substrates, responsible inks, and efficient production methods that keep the environmental impact low and the brand impact high.

The result? Pieces that feel as good in hand as they do for the conscience.

Strategic Design Thinking

Every project is a balance of form and function. Packaging has to protect, present, and perform both logistically and aesthetically. By considering everything from supply chain constraints to retail shelf presence, we create solutions that work hard for the brand and the customer.

So, while today is about poking fun at preposterous packaging, it’s also a reminder that smart design will never go out of style.Ready to rethink your packaging and avoid a shout out on Particularly Preposterous Packaging Day? Let’s craft something that works beautifully, ships efficiently, and connects instantly.