Nike Force – Soho, NY

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Premier Press helped create and implement the retail graphics and customization of Nike’s newly opened interactive flagship store in Soho, NYC. This interactive lifestyle store consists of five floors, each with their own unique experience.

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Our project management team, with services on the ground in NYC, handled a considerable lift in a short time-frame to bring Carhartt x Nike Force Collaboration to life.

Premier’s team created custom fixtures, custom fixture graphics on canvas, fabric wall coverings, vinyl floor graphics, dye-sub SEG fabric graphics and program project management.

Our customization included a match painting a system of products and screen printing of the FORCE logo.

StarCycle Marketing Portal

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StarCycle offers an indoor cycling experience that is unlike any other: a high-cardio, low-impact workout they describe as “a dance party on a bike, with lights down, music up, and candles lit for 45 sweaty, empowering minutes.”

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Founded in 2013, the company currently has 11 studios that are either open or in development, with a goal of 20 studio locations by the end of 2019.

To help StarCycle support that kind of growth, without weakening the StarCycle brand, Premier Press developed an online portal that lets studio owners order and pay for printed collateral as easily as they order products from Amazon.

“We’ve been thrilled with our experience so far.”

— Tracey Wyres, StarCycle Marketing Director

Marketing Director Tracey Wyres says the online portal takes the guesswork out of the entire design and printing process, so it’s easy for studio owners to get what they need to promote their business. At the same time, the corporate marketing team maintains control of the brand, which is especially important at this stage of the company’s growth.

The features of the online ordering portal include:

Customizable while maintaining StarCycle look and feel, logo, and colors.

Quick, easy online ordering, with familiar shopping cart and checkout experience.

Variable data fields for each franchise to enter address, phone and pricing information.

Real-time previews and online proofing.

In addition, the portal is helping StarCycle to be more strategic with their time and resources to scale for future growth. “We want our studio owners laser-focused on their studio,” Wyres says. “We want them to be spending their time on things that are going to move the needle from a business perspective.”

After years of experience with franchises and the boutique fitness industry, StarCycle’s leadership team understands the importance of choosing the right strategic partners. They chose Premier because of our shared values to deliver premium customer service.

“We look for people who are going to help us make decisions that set us up for long-term success, versus just looking at our relationship in the day to day,” Wyres says, noting that the recommendation to create a portal now was a great example of that proactive approach. “It’s more than just a business transaction. And I definitely feel like value system is shared in our partnership at Premier.”

Columbia Sportswear Retail Campaign

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Columbia Sportswear Spring 2018

Bridge the Gap

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Columbia Sportswear was looking for a unique store refresh to launch the Spring 2018 Casual Outdoor initiative.

Inspired by their brand’s ability to bridge the gap between urban and outdoor, Columbia teamed with InnerWorkings and Premier Press to create a structural window display simulating a Truss bridge. The structure needed to be produced two-sided, ship unassembled, and contain intuitive assembly instructions. The final graphic needed to free stand in Columbia flagship stores across the country, spanning over 5 feet wide x 10 feet tall.

InnerWorkings supplied Premier with a visual deck of intent to guide the project. Our development team engineered structural components to visually match their vision.

Window components in this initiative included:

  • Two-sided Truss made from Ecoboard with Hand Painted Hardware
  • Two-sided Beams made from Styrene
  • Two-sided Vinyl Banners
  • Structural Table made from Ecoboard
  • Static Cling Window Messaging

Each store also received a selection of interior graphics, including:

  • SEG Lightbox Graphics
  • Poly 8 Fixture Graphics
  • Footwear risers made from Infinity board

From engineering to installation, Premier’s expertise ensured a successful, exciting window execution.

Marmot Popup Shop

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Lucas Bols Mini Bar Popup

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Lucas Bols wanted to increase its exposure in local markets by partnering with their distributors at local events.

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Rather than have a standard booth, Lucas Bols designed a unique mini bar that matched their brand in quality and feel.

Premier Press executed this design using 1” plywood printed on our flatbed press and coordinated construction of the booth as well as the shipping crate. The menu board was printed on a foam core to allow for greater flexibility and interchangeable menu items.

After completing production, Premier coordinated shipping and storage for the booth. In just one season the booth has traveled nearly 10,000 miles to various successful events.

Smith POP Graphics

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Aviation American Gin Bottle Tag & Recipe Booklet

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2 Hemispheres / Oakley Waikiki Retail Signage Program

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88 graphics. One week to install them all.

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Premier’s expert knowledge of 2D and 3D retail environments allowed us to successfully produce and install these graphics within a rushed timeline. Our team worked through the night, making last minute size adjustments, armed with only product screenshots and determination.

Nothing shows Premier’s ability to adapt and succeed under pressure more than this project.

Oregon State Lottery Ticket Kiosk

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Challenge

Produce a cost-effective point-of-purchase kiosk for distribution to multiple doors across Oregon. Large enough to get attention, strong to withstand rough use and it must hold a deck of trivia cards. Tight budget constraints were a problem.

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Solution

Engineering is the difference. Our in-house team designed a fold and ship flat solution with easy set-up once it reached its location. Fold down to a small, flat size saved considerable shipping costs. Lightweight, cost-effective, but strong corrugated board was printed with UV inks for durability and brilliant fade-resistant color. Our kitting and distribution teams fulfilled and shipped throughout Oregon.

Results

The Oregon Lottery is one of Oregon’s leading revenue producers paying out over $20 billion in prizes and $7 billion to support public education, economic development, state parks and watershed enhancement since its beginning in 1984.

Taylormade Standees

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Challenge

Creating a giant life-sized cut out that ships to hundreds of retail outlets efficiently.

Solution

In order to stay within the budget of the project, this giant cut-out was designed to fold in to itself, so packaging would not be charged as oversized. This Camillo Viaga standee for Taylormade stands 8ft tall and is equipped to hold an actual golf driver. Produced on our Durst wide format printer and die-cut on our gerber precision laser die-cutter.

Results

A life sized standee that demonstrates a Taylormade golf club.