“The difference between a doer and a dreamer is action! Do what it takes to make your dreams come to life! Life in our family was about printing, lithography, and stripping challenges (traditional film imposition — a thing of the past). My parents’ dream was to operate their own business. 1974 was lift-off. Pep (Arnold)
Premier Press is proud to be in the elite group of printers with G7 Master certification. Why? Color identifies you. Color is your brand. You work hard to develop your image and it is important to protect your brand by getting color correct every time on every output device.
Pacific Printing Industries, PPI, collects the beautifully printed pieces produced in the Pacific Northwest each year. Judges then review the quality and process of each piece. They choose the best in quality for several different categories. Those that win the local Print Rocks contest, go on to an international contest, the Premier Awards, presented by
Content management is a capacious buzzword. It is somewhat ironic, considering ours is an age of “bumper sticker” communication. Quick one-liners sound good but are not exactly content heavy. We love sound bites. It’s easy, it’s fast and we don’t have to give it our full attention. Our slogan, for example, Think Green, is obviously not
The Real World starts here. On the edge of the Pearl district a group of cinematographers filmed the intro of MTVÂ’s Real World. The print world had a REAL interesting year. What was real about it? A year companies used green washing methods, such as save paper, don’t print, suggesting computers were more environmentally friendly
CMYK vs. RGB Monitors, digital cameras and scanners use RGB (red, green,blue) to produce color while the printing process uses CMYK (cyan, magenta, yellow, black). Each process blends colors to produce a full range of color. Some colors do not reproduce well in 4-color process. Color intensity and increase of the actual color gamut can
Equipment & Personnel Resources Not all printing equipment is the same and not all press operators produce the same quality work. Digital presses range from a glorified color toner style copier to a close-to-offset quality with a liquid ink. Smaller offset presses do not have the extensive roller system to lay down ink evenly and
Color Reproduction Crashing surf, brilliant sun, blue sky, mega-ripper riding a curl in your client’s brilliant orange board shorts, totally bitchin, and jumping off your screen. Now translate that into a printed catalog cover. Monitors transmit light, achieving the broadest spectrum of color and intensely displaying every detail from shadow to highlight. Printed color, on
RESOLUTION Isn’t this image great? I found it on the web. And yes, it looks great on screen, however, printed color requires a much higher resolution. Image resolution is measured by the number of dots/pixels per inch. To produce rich detailed color on a printing press, generally 300 dpi is recommended. An image used on
Calibration “Oh that, the monitor I bought 5 years ago came color calibrated.” Calibration should happen annually, at the very least, and monthly or bi-monthly if you handle critical color. This will help ensure the most accurate color match from screen to proof to press. Understand that individual printing companies have different press standards and