Maybe it’s what we should expect from the company that brought Flugtag, an event where a team of people build a go cart and ride it off a ramp into a body of water, into the public’s attention while becoming synonymous with extreme sports. Red Bull is now using its promotional muscle to help bring
New York City is living life the Kicks Way with the opening of its first KicksUSA store in Spanish Harlem. The neighborhood, also called El Barrio, is known for its vibrant and diverse community. To mirror this rich culture, a bold mural by acclaimed artist Mark Deren covers the entire store building in an energetic
Nike thrives on innovation and the new Vapor cleat is no exception. Offering the best in speed and agility, Nike wanted to celebrate the shoe’s launch with an eye-catching, stand-out seeding package that influencers around the world would want to talk about. The challenge lay in finding a way to engineer a box that all
We’ve learned that our collaboration with Michael Jordan and Gatorade has won a national award from the Printing Industries of America! The organization honors excellence in graphic communications with its annual Premier Print Awards, judging thousands of submissions from all over the world. Our seeding package celebrating the 25th anniversary of the iconic “Be Like
Chris Bertish made history in 2017 when he became the first person to cross the Atlantic Ocean on only a custom built stand-up paddleboard. To honor Bertish’s feat, Clif Bar asked us to create a limited edition treasure chest for him. The Premier Press team designed a box with inlaid antique weather brass, antiqued cedar
To celebrate the 20th anniversary of the movie Space Jam, Jordan Brand re-released a limited number of iconic Air Jordan 11 sneakers. Premier’s creative team designed and engineered a dynamic, dual-layered custom box to showcase both the shoes and other movie-inspired collectibles. A look inside this insane Space Jam package from @jumpman23. #MonstarsBack ? @mrtonymui
Premier designed these large window displays to stand out, front and center. Bright color photos contrast with the grey tonal background to catch the eye and bring attention to Nike’s new Ignite series. We used a variety of materials and techniques to achieve this look: white vinyl printed 4CP combined with white cut vinyl for