adidas factory outlet Women’s initiative

adidas’ core line of women’s shoes and clothing was designed to be mixed and matched, to evolve with their customers’ busy and varied days. Premier helped translate the initiative’s social media narrative approach into a physical expression at retail. The Women’s initiative positions the new adidas product line as an expression of the attitudes and

Smashbox Gloss Angeles

LA Looks Good on You. Premier partnered with Smashbox cosmetics to create custom packing for a new product launch called Gloss Angeles. The concept called for a two tier execution reaching over 400 influencers that featured colors as warm and beautiful as the California sunshine. Premier’s Pinnacle concept included a structure made from acrylic and

adidas Ultraboost 19

RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas’ iconic leading performance running shoe. The packaging featured the limited edition Laser Red colorway, visually connected the packaging to the colorway and  the messaging to their  new campaign dubbed “Recode Running”. Recode Running celebrates the way the

adidas / FC Cincinnati Team Shop Rebrand

It was a complete turnkey project, from concept to installation. adidas asked Premier to design and create a new look for every aspect of the store — signage, dressing rooms, fixtures, and graphics. Premier would like to thank adidas for entrusting us with this exciting project, and congratulate FC Cincinnati on their new major-league status.

Bliss Straight-From-The-Sea Influencer Kit

For over a decade, Bliss has been providing their consumers with the tools to have healthier skin. When the company started in 1996, the marketing world relied heavily on the endorsements of celebrities to promote their products.  Today, A-list celebrities are being replaced by more relatable “social media influencers”, typically men and women between the

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