Smashbox Gloss Angeles

LA Looks Good on You. Premier partnered with Smashbox cosmetics to create custom packing for a new product launch called Gloss Angeles. The concept called for a two tier execution reaching over 400 influencers that featured colors as warm and beautiful as the California sunshine. Premier’s Pinnacle concept included a structure made from acrylic and

Nike Force – Soho, NY

Premier Press helped create and implement the retail graphics and customization of Nike’s newly opened interactive flagship store in Soho, NYC. This interactive lifestyle store consists of five floors, each with their own unique experience. Our project management team, with services on the ground in NYC, handled a considerable lift in a short time-frame to

Bliss Straight-From-The-Sea Influencer Kit

For over a decade, Bliss has been providing their consumers with the tools to have healthier skin. When the company started in 1996, the marketing world relied heavily on the endorsements of celebrities to promote their products.  Today, A-list celebrities are being replaced by more relatable “social media influencers”, typically men and women between the

Smashbox + Vlada Petal Metal Launch Kit

For the launch of its Petal Metal Collection with renowned makeup artist Vlada, Smashbox Cosmetics wanted to dazzle social media influencers with a package that shone with the same glossy, glamorous impact as the makeup inside. Smashbox launched the Petal Metal collection with a visually stunning YouTube video, featuring Vlada transforming everything she touches into

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